The Gstaad-Saanenland holiday region in the Bernese Oberland is popular with a charming mix of visitors: while the chalet village of Gstaad attracts countless stars and starlets the smaller neighbouring villages offer attractive options for families with children.

In the past years the centre of Gstaad has developed into the most popular and shortest shopping street in Switzerland. With its top hotels, gourmet restaurants, luxury chalets and nearby Saanen airport, the car-free resort of Gstaad is a popular destination for international celebrities. With the neighbouring resorts of Saanen, Schönried, Saanenmöser, Zweisimmen, Gsteig, Lauenen, Feutersoey, Turbach and Abländschen, the Saanenland as a whole however offers a considerably broader spectrum: the nature preserve by idyllic Lake Lauenen with its waterfalls and high moors, the narrow streets in the historic village centre of Saanen, the advantageous situation of Schönried and Saanenmöser for winter sports enthusiasts and the peacefulness of the idyllic mountain village of Abländschen are examples of an extremely diverse holiday region.